Fast Lane Fat Lane Ad Campaign – 2006
The Love Your Bike advertising campaign ran for several months in 2006 featuring a striking advert on billboards and on the back of buses. It also featured a series of specially designed posters and postcards and a viral video advert.
Our campaign won two awards – Best Integrated Campaign at the Green Awards, and the Earthmovers “Communicating Powerfully” award from Friends of the Earth.
You can join in with the Love Your Bike campaign by downloading posters and campaign images here. Why not demonstrate your bike love by displaying a poster in your workplace. We also have postcards available for bike lovers which can be used to send to friends and colleagues or left at reception areas, doctors’ surgeries, bike shops, cafés or anywhere else you think they will reach commuters or potential cyclists.
