posted on Thursday, November 30th, 2006 at 08:00

The ‘Love Your Bike’ campaign was created by Manchester ethical communications  agency, Creative Concern, for Friends of the Earth and Manchester City Council.  Love Your Bike raised public awareness of cycling to reduce carbon emissions, noise and pollution levels as well as peak time traffic congestion in the city centre. A viral video was a central part of the campaign. Watch it on YouTube here, if you’re of a strong disposition.

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