posted on Thursday, April 13th, 2006 at 10:04

Manchester drivers urged to ditch four wheels

To get Manchester’s car driving commuters to ditch four wheels in favour of two carbon neutral wheels, Northern Quarter-based communications agency, Creative Concern, has produced a sexy and fun advertising campaign running across 48-sheet billboard sites and more than one hundred bus backs; the campaign is supported by a wide-ranging postcard drop, a dedicated website and some ‘viral’ Love Your Bike cyclists’ tabards.   …Read full article.

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